The Taiwanese phone maker HTC are planning to open Apple style showrooms in the Chinese market to further facilitate growth in the fast growing market. HTC’s first retail store will be introduced in Tapei’s 3C Industry Center but will soon be rolling out stores across China to drive sales in both markets.

HTC hasn’t made any noise about introducing HTC stores into the North American or European markets but they could potentially introduce them at at later stage. One major difference between the US and Chinese cell phone market is that Chinese consumers generally prefer pre-paid cell phone plans as opposed to contracts, in the US market HTC relies heavily on stores such as Best Buy and Target to retail its products, so its own retail store network in the US is not needed at the moment, although HTC could introduce stores where consumers could interact get a feel for HTC phones.